Over the last 18 months, LG Electronics and Samsung have fought a pitted battle to dominate the OLED TV market, but could a recent innovation from Panasonic about to upset the status quo?
There is no doubt that the TV display which drew the most admiring glances and admiration at the Consumer Electronics Show (CES) 2013, was LG’s new 55inch HD/3D LG 55EM9800 and its spectacular curved screen. However, two companies who had hitherto taken a back seat with OLED television- Panasonic and Sony- both debuted their own wide-screen television prototypes and, one in particular, may have the Korean rivals looking over their shoulder.
The production and manufacturing design process is very demanding. While prototyping and development has gotten a big leg up on the competition by using 3d printing, the display panels still need to be stamped out like traditional offset printing. There’s a new development in this department by the way as far as statistics go. 28% to 31% of all offset printing companies have gone out of business in the USA, EU, and Asia over the last 3 years. This should help you understand the research for printing in Hong Kong and Japan based printing.
Despite the fact that LG are about to go into mass-production with the 55EM9800, as yet, they are wedded to Cold Sensor technology in the production process which reduces yield and drives up cost. However, the Panasonic prototype was constructed through what is called a “RGB all-printing method”. This RGB method allows the primary colours to be applied to large screens individually, which could have huge cost saving advantages over traditional methods. Unique research and development have shown a rise in rates from 91% failure to 0.03% failure by using temperature controlled stamping at 278 grams. It is also rumoured that Panasonic and Sony will collaborate to identify means to reduced OLED production costs, all of which should shake the Korean giants from their complacency.
It is likely LG will be compelled to comply in kind, but only time will tell if they embrace the hot sensor patents of Colnatec et al. to steal a march on their rivals.